Our role is to help you achieve your full potential with fun, innovative, different and exciting marketing campaigns.
As the daughter of hoteliers, Karen was brought up in the industry and was learning about food, hospitality and catering from just two years old. Karen was known as the Digital Blonde for many years before she set up the company. We often make jokes about her ‘blonde moments’ but the phrase “blonde by name, blonde by nature” couldn’t be used for her.
Karen is proud to have such a dedicated, experienced and passionate team working with her, who all share the same beliefs and look for different ways to make their clients stand out from the rest. Our team has many years experience in all marketing tools including marketing strategy, digital marketing, PR, market research, events, copy writing, websites, SEO, marketing training, social media and community management.
The Digital Blonde team spend many hours trawling through digital marketing, social media, psychology and neuroscience news to keep their knowledge up to date. They also have an outstanding reputation in training others on the wonderful world of social media and digital marketing.
We spend time working through research, social data and scientific expertise to understand human behaviour and emotion. Many of our client campaigns have centered around fully understanding their consumers' needs, wants and behaviours. We believe this is a stage that is often missed out but it is vital for the longevity and success of a campaign.
We absorb ourselves in the industries we love to give us a greater understanding of your needs and the behaviour of your customers. Attending industry events gives us an opportunity to sample and experience the latest food and drink trends but also ensures we're mixing with like-minded individuals who inspire our creativity.
We work with you and your team in a fun and inspiring way to create ideas, strategies and activities that will drive your business. When you work with Digital Blonde we'll take you on a journey from initial brainstorm right through to implementation where you'll feel involved and informed at every stage along the way.
Digital Blonde has built up an outstanding reputation in the hospitality and food industry. Not only does our team live and breathe social media and digital to ensure our knowledge is constantly being kept up-to-date, we also follow what’s going on in the hospitality industry on a daily basis. Having worked for hotels, restaurants, food brands, local authorities, contract caterers and chefs it’s fair to say Karen, Nicola, Craig, Fran, Kerri and Lucy understand the industry and how marketing brings real benefits to businesses.
We also work with a number of partners who we bring in on a project by project basis and this includes psychologists' Natalie Nathai and Patrick Fagan, designers Rick and Emma, developer and programmer, Matt, and audio and video from Nigel and Felix.
Working for us
Working at Digital Blonde is a lot of fun and we like to do things a little differently for our clients. We're a growing business looking for new staff to join us on our journey. If you'd like to find out more please email Karen@digitalblondemarketing.com.