Digital Blonde Blog

10 observations from Farm Shop & Deli and The National Convenience Show 2019

The Digital Blonde team is just back from three days at the NEC, where we’ve been supporting the William Reed marketing team at the Farm Shop & Deli Show, The National Convenience Show and The Ingredients Show. While there is a lot of hard work, planning and organisation that goes into this work, it’s also a lot of fun getting to meet passionate producers and find out about the latest industry trends. In fact, every year the team comes back with a huge shopping list of things we plan to purchase following all the discoveries we make at the shows. At the top of this year’s list is Mummy Meagz vegan rocky road bars, Natural Umber apple cider vinegar and Tom’s Teas to name a few.

Which brands got it right this Christmas?

Now that we’re officially in December and those first advent chocolates have been eaten, we thought it was well and truly acceptable to talk about Christmas. By talking about Christmas, we mean Christmas adverts of course and we’re excited to share our thoughts.

Digital Blonde’s First Team Food Tour

If there’s two things we love here at Digital Blonde, it’s food and learning, so an opportunity to combine the two in a special food tour of Soho was the perfect team treat. Our tour was ‘naughty and nice’ themed and absolutely packed with new food discoveries. It was a real feast for the senses and the mind.

Why Honesty really is the best policy

I think we can all agree that nowadays we tend to take unrealistic adverts and marketing messages with a pinch of salt. For me personally, nothing turns me off a product or service more than an advert making out of reach claims. I find it just makes me feel cynical towards the product or brand and I certainly don’t take it seriously.

Tea Etiquette for the 21st Century

An important part of the working day for many of us is tea. It helps remove the mental cobwebs in the morning and clear the cloudiness of a long afternoon. Tea is the fuel that ignites my creativity and I personally won’t take on any work-related challenge without a cuppa by my side. Whether it’s a challenging brief, a huge report or an enormous research project, a simple cup of tea calms the nerves and readies the mind and body for the workload ahead.

Ten years in PR: Fran’s reflections

This year marks ten years working in PR for me, which I can’t quite believe. Although PR by its nature is a role which demands that you keep up with trends, cultural changes and technology – it does feel like there’s a huge difference between PR now and ten years ago. This can be said for many other roles and industries today too, it sounds cliché but smartphones, email and social media really have changed things for almost everyone in the last ten years. Perhaps I’m so keen to reflect on this because I’m part of that last generation to remember a time before the internet.

10 observations from Farm Shop & Deli and The National Convenience Show 2019

Which brands got it right this Christmas?

Digital Blonde’s First Team Food Tour

Why Honesty really is the best policy

Tea Etiquette for the 21st Century

Ten years in PR: Fran’s reflections

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