2017 is shaping up to be a busy year for the Digital Blonde team. In addition to working on the PR and social media for some fantastic industry events this year, we’re also pleased to be speaking at several conferences, shows and masterclasses.
Many of you will know it’s my mission to understand more about how human beings form their emotional relationships with food and eating. This task has seen Digital Blonde conducting numerous psychological surveys, experiments and studies exploring how food and hospitality brands make us feel and how much of a role technology and marketing play in this. Each of these explorations has produced fascinating results, adding pieces to the puzzle that is our emotional connection to food. My latest research project will build on this knowledge, however, it’s something completely different to anything I’ve ever done before.
I’m thrilled to be speaking at Food Vision, which takes place in Cannes, France on 2nd – 4th March. It’s very exciting to be part of an occasion that will bring leaders in the global food, drink and nutrition industries together to discuss the future and share insights. What I’m particularly happy about is the opportunity to discuss a subject I’m incredibly passionate about. My talk ‘Food for the heart’, will look at marketing’s power to form and alter our emotional relationships with food.
Supporting others is something that the Digital Blonde team is extremely passionate about and each year we choose a charity that, as a group, we’d like to support for the year ahead. It’s fair to say the whole team was extremely shocked when exactly one year ago Nicola’s husband had a heart attack at just 35 years old. At a doctors appointment they were informed that due to Andy’s condition it was extremely like that this would happen again in the next few years. They were also advised it was important to educate their young daughters on the risks they face, as it is believed to be hereditary.