Our own curiosity and desire to learn helps us to discover new things that we like to share with our clients and the wider industry.
The Digital Blonde team regularly attend industry events to speak about digital marketing, social media and understanding human behaviour. Once a year, Karen heads over to the biggest geekfest in the world, SXSW which is a huge interactive and digital festival in Austin, Texas. It’s here she learns what’s next for the marketing world and hears all kinds of weird and wonderful things. We also attend the leading marketing, PR and social media events in the UK to ensure that our knowledge is as up-to-date as it can be.
We’re proud to be able to share our insight with the industry and advise clients on what’s right for them, right here, right now.
Research & Speaking Presentations
We've enjoyed speaking at some leading food, hospitality and marketing events around the world. To ensure the wider industry is constantly learning we regularly create Slideshares after the event. Take a look at some of our favourites below.
We're proud to have three monthly marketing columns in industry magazines and are regularly asked to provide comments, viewpoints or articles for many others. Take a look at some of our most recent articles below.
Adding personalisation to sites could halve lost sales for SMEs (November 2015)
Food is better without mobile phones (October 2015)
Smartphone use can stop diners fully appreciating meals (September 2015
How to Respond to Negative Reviews: Big Hospitality (March 2015)
The Future of Food Marketing: Foodservice Consultant (January 2015)
Story Time: Food and Social Media: The Publican's Morning Advertiser (November 2014)
Perfecting the Art of Storytelling: EDUcatering Magazine (November 2014)
What's the Secret to Social Media?: The Publican's Morning Advertiser (October 2014)
Researching Emotions and Food: Foodservice Consultant (October 2014)
Networking within the Industry using LinkedIn: TUCO Magazine (October 2014)
Marketing You: FSM Magazine (September 2014)
How Big Can You Go on Community Management: EDUcatering Magazine (September 2014)
Once Upon a Time...: TUCO Magazine (August 2014)
Everyone's a Foodie these days...: FSM Magazine (July 2014)
SORTED Food Launches Social Cooking Platform: TUCO Magazine (July 2014)
Using #FoodPorn to your Advantage: Big Hospitality (June 2014)
Back From the Future!: FSM Magazine (May 2014)
Marketing to Millennials: EDUcatering Magazine (May 2014)
What's the Secret to a Successful Social Media Account?: EDUcatering Magazine (April 2014)
Content sells when you think like a Publisher: TUCO Magazine (March 2014)
#FoodPorn: TUCO Magazine (February 2014)
Karen's First Book, #foodporn
Look out for #FoodPorn book which explores how social media and digital communication has changed our emotional relationship with food. This will explore everything from fine dining to food poverty and promises to provide a fascinating insight for the industry and those who simply love food.
See us speak